生效日期:2026-10-11。状态:用户授权的本机现行版本。
0.8将此前审阅版中的应用规则正式纳入本机站点。它是品牌视觉与使用规范,不是检测报告、施工图、刀模或生产验收证明。本机升级不等于正式域名同步;未获额外授权不对外发布、改服务配置或仓库可见性。
品牌名称:稚学。沿用四版标准字标、思源黑体SC、现有色号及14款吉祥物,不重新设计身份资产。
| 颜色 | HEX | 主要职责 |
|---|---|---|
| 主字黑 | #0E0E0E | 字标、标题与正文 |
| 识别绿 | #7AAA3A | 原字标的绿色元素 |
| 白 | #FFFFFF | 清晰画布与内容区 |
| 暖白 | #FAF8F2 | 柔和画布 |
| 黄绿 | #B1D985 | 品牌氛围、较大色块 |
| 浅绿 | #E8F0E7 | 信息背景 |
| 说明灰 | #657069 | 对比足够背景上的辅助说明 |
| 操作深绿 | #1E7052 | 操作、链接、选中与既有指定门店应用 |
| 阅读暖橙 | #FD6615 | 按需要使用的阅读锚点 |
不要求每张图用满色板。黑字配白或暖白是默认起点;浅绿底普通小字用黑色,说明灰在浅绿底对比约4.43:1,不满足普通小字4.5:1检查要求。暖橙与识别绿不配白字,不把绿橙直接当成功/警告状态。橙短线表示内容阅读起点,不是每标题必加。
HEX仅为屏幕参考,不凭它猜填CMYK、专色或实体发光参数;印刷、灯光、材料须打样。原角色渐变与原色不改为统一平涂。
中文、英文和数字沿用思源黑体SC / Source Han Sans SC:正文400、小标题500、主标题700;字标使用原资产。一个画面突出一个主要阅读任务,先靠字号、字重和留白,再靠颜色。
屏幕排版从现有32–40px标题、20–24px小标题、16px正文、14px说明试排,正文行距约1.5–1.7倍;这些不是印刷或门头尺寸规范。新增文字须查缺字,网络子集不视为完整字库;分发字体附原OFL许可。
四款全曲率数字效果徽章用于头像及数字展示,完整保留原外框、留白与阴影。实体印刷、织唛、刺绣优先平面字标并打样,不把数字效果直接当生产母版。
主副口号独立于Logo,不写入SVG或固定嵌入Logo组件;保留中文逗号、不加句末标点,仅在逗号后断行。黑字配已批准白、暖白或浅底,与字标至少1x净空。主副口号同版不并列同级,副口号低于主口号;小空间可省略,不要求三句同版出现。
主口号沿用品牌方决定,但未附检测报告。品牌方须核实“0”表述的证据、适用产品、批次、方法与条件,不自动解释为所有产品在任何条件下的绝对保证。宣传口号与实际检测信息分开呈现;没有报告不添加检测通过、认证或权威保障,有报告也只在证据支持范围内表述。“非检测认证”说明不能替代证据或合规审核。0.8升级不意味着这些待核实事项已经通过。
字标为主、角色辅助,文案独立分层;优先保证身份与净空,不让角色盖住字标,不设置多个同级主焦点。适合品牌介绍、入口识别、包装品牌区。
先标出关键款式部位,再组织品牌、角色和文案;不靠缩小示意商品降低遮挡。不随机撒碎点或小贴纸,元素形成有关系的信息组。透明包装应保留款式识别能力。
V20的暖白曲面与黄绿弧线仅是包装参考,不自动推广成全品牌装饰。15%遮挡目标仅属于该包装项目,不外推通用标准;实际袋型、折衣、白墨、印面和透影变化后重新核算并打样。
主题→商品/活动信息→必要条件→有效入口。橙色仅在需要时标记阅读起点,角色辅助气氛,不编价格、学校、日期、商品或二维码。演示入口必须标为演示且不可误认为可用业务入口。
三类方法不是三套已交付可复用模板。配套对照图中团购信息与入口是不可用占位,不能直接当真实活动发布。
| 场景 | 推荐原件 | 注意事项 |
|---|---|---|
| 欢迎/招呼 | 10挥手 | 欢迎入口和初次接触;不必每稿都用 |
| 鼓励/参与 | 02加油 | 动作服务活动与鼓励主题 |
| 关怀/感谢 | 13爱心、05感谢 | 感谢款保留原文字 |
| 庆祝/完成 | 12庆祝、06 OK | OK不代表检测通过或认证 |
| 疑问/帮助 | 03疑问、04挠头 | 帮助说明,非一般商品宣传默认 |
| 特定情绪/反馈 | 01紧张、07睡觉、08生气、09惊讶、11头晕、14大哭 | 按语境;09也可表达惊喜,不是统一负面组 |
一画面先有一个主要角色,多角色需明确叙事;成对展示可不同动作,不机械用完14款。分组是场景推荐,不更改原图名称或要求所有场景固定同一动作。字标负责身份,角色负责情绪与亲和,空间不足可省略角色。
14款现行素材为PNG,完整等比、原色使用,不裁切、不重绘、不改色。简化、小尺寸、单色或严格矢量衍生须另立项目,经确认制作;0.8不授予改原图许可,也不宣称已有生产母版。
本机保留团购海报、手机商城、手提袋、门店与玻璃贴、吊牌,并已收录V20校服拉链袋。视觉批准不等于真实业务验证、生产验证或可复用模板交付。
V20透明滑块拉链袋:无翻边、胶条或离型膜,不印尺码;正面13爱心、背面10挥手;顶部双面主口号,底部正面包装短句、背面副口号。袋型、尺寸、拉链/滑块、焊边、印面净区、白墨、色差、透影仍待供应商确认和打样。固定示意衣物下14.4%/14.7%是依赖假设的模拟,不是实物达标证明。
商品、价格、日期、学校与二维码等演示信息须在真实使用前替换核实。现有门店和9米门头资料是视觉参考,非施工图;现场尺寸、结构、电气、材料、安装与发光效果仍待制作方核实。
检查要求不是已通过声明。配套交稿核对表按任务、原资产、文案、数字、实体和发布六组填写:每项记录已检查、不适用或待核实,并附日期、检查人、依据与责任方;空白不等于通过。
数字检查包括净空、深浅底、绿色辨识、字体缺字、实际文字对比、窄屏、放大与下载、语义、键盘及焦点。未做完整可访问性验收,不宣称全面通过。
实体检查包括实际结构与尺寸、最细笔画、角色细节、单色、白墨、色差、材料及透影;透明包装按实际衣物投影核算印刷与结构遮挡,并检查装袋辨款,不移动或缩小衣物规避目标。像素、PNG画布、概念尺寸不能直接当毫米或工艺下限。
区分现行规则、已收录视觉样板、探索/审阅、历史快照;记录名称、版本、用途、原件/衍生关系、确认日期、生产验证和待办。本机与正式域名发布分别记录。
2026-10-11用户明确授权本机站点成为0.8版本;原审阅版转历史过程记录,0.7及更早快照原样留档。原图与标准字标不因版本升级被回写或改造。对外发布、仓库可见性和服务配置仍须额外授权。
完整下载整包含正文、PDF阅读版、HTML阅读版、两组PNG/HTML示例、核对表、字体许可和文件清单。正式规范确认仅覆盖品牌视觉与使用规则,检测、业务与生产验证仍分别核实。
2026-10-11 · 本机现行0.8配套核对表。不是已验证的工艺标准,也不是声称检查已经完成。使用时逐项记录“已检查 / 不适用 / 待核实”,附依据;空白不等于通过。
| 核对项 | 状态 | 日期/检查人 | 依据或附件 | 待办/责任方 |
|---|---|---|---|---|
| 示例:随形白墨 | 待核实 | 待填写 | 未取得实物打样 | 由制作方确认后复核 |
本表不是检测报告、生产验收证书或免责说明。原图不因本表获得改造许可。依据:本机设计系统0.7、0.8规范及V20拉链袋资料。
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